For tea brand By Trinitea we designed a mood driven brand experience from packaging to webshop

  • Proposition
  • Communication
  • Identity
  • Packaging


  • E-commerce website that emphasizes on brand experience & storytelling
Brand identity

Together with Art Director Koen Hogewoning we designed a brand identity that emphasizes the four product categories called moods: Bright, Active, Relief & Majestic.


The webshop is designed as a brand experience first and an e-commerce shop second. The goal was to create a delicate browse experience that is focused on visual communication and storytelling.

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